Yes, People Buy Ferraris In A Recession
生活随笔
收集整理的這篇文章主要介紹了
Yes, People Buy Ferraris In A Recession
小編覺(jué)得挺不錯(cuò)的,現(xiàn)在分享給大家,幫大家做個(gè)參考.
對(duì)那些大富一族來(lái)說(shuō)，眼下可謂是艱難時(shí)世。股市走勢(shì)蹣跚。信貸市場(chǎng)就像一杯凍結(jié)的臺(tái)克利雞尾酒。對(duì)華爾街獎(jiǎng)金的怒火最近成了華盛頓政壇的熱門(mén)議題，要求對(duì)美國(guó)收入金字塔尖上那1%的人加稅的建議也不絕于縷。Ferrari法拉利的限量版Scuderia Spider 16M已經(jīng)售罄就在這一片慘淡愁云之下，生產(chǎn)超級(jí)豪華車(chē)（售價(jià)超過(guò)10萬(wàn)美元）的廠商們?nèi)匀辉谧鲋绹?guó)夢(mèng)。是的，他們已經(jīng)放低了姿態(tài)，減少了產(chǎn)量；部分廠商減少了一些營(yíng)銷活動(dòng)，例如不再參加大型汽車(chē)展。不過(guò)，他們并沒(méi)有放棄美國(guó)市場(chǎng)。實(shí)際上，一些人還看到了樂(lè)觀的理由，認(rèn)為需求的復(fù)蘇時(shí)間會(huì)比許多人預(yù)計(jì)的更早。瑪莎拉蒂(Maserati SpA)北美銷售部門(mén)的總裁厄爾博格(Marti Eulberg)說(shuō)，即使在過(guò)去幾周，我們也看到了春天般的樂(lè)觀跡象。我們正開(kāi)始在陳列室中看到這一點(diǎn)。瑪莎拉蒂將不會(huì)在下周開(kāi)幕的紐約汽車(chē)展上展示產(chǎn)品。但該公司會(huì)邀請(qǐng)潛在顧客來(lái)公司在公園大道的陳列室看最新車(chē)型Quattroporte GranTurismo S。大眾汽車(chē)(Volkswagen AG)旗下的超豪華車(chē)品牌賓利(Bentley)計(jì)劃今年年底前推出四款新車(chē)型：GTC SpeedAzure T彈性燃料車(chē)Continental SuperSports以及大型轎車(chē)Arnage的終 版。SuperSports可以使用汽油或者生物燃料，將在紐約汽車(chē)展上展示。FerrariScuderia Spider 16M的車(chē)內(nèi)布局推出這款彈性燃料的賓利跑車(chē)是為了迎合未來(lái)可能出現(xiàn)的一種局面，即有能力購(gòu)買(mǎi)超級(jí)豪華車(chē)的一部分重要客戶會(huì)希望他們購(gòu)買(mǎi)的是綠色汽車(chē)。Tesla Motors Ltd.上周推出了一款售價(jià)5萬(wàn)美元以上電動(dòng)轎車(chē)的樣車(chē)，該公司正銷售著一款售價(jià)10萬(wàn)美元的電動(dòng)跑車(chē)。Fisker Automotive正在努力打破該領(lǐng)域的既有模式：即超級(jí)價(jià)格的汽車(chē)就應(yīng)該配備超大馬力。該公司生產(chǎn)的插電式混合動(dòng)力跑車(chē)KARMA正在接受定金。賓利剛剛在得克薩斯州奧斯汀開(kāi)了一家新經(jīng)銷店。賓利北美首席營(yíng)運(yùn)長(zhǎng)喬治(Christophe George)上周去加州Napa Valley發(fā)布了一款配備600馬力12缸發(fā)動(dòng)機(jī)的敞篷車(chē)GTC Speed。喬治并非對(duì)當(dāng)前市場(chǎng)一無(wú)所知。去年賓利全球銷量下滑了24%，美國(guó)市場(chǎng)銷量下降了32%。他說(shuō)，現(xiàn)在預(yù)測(cè)今年情況還為時(shí)過(guò)早。但長(zhǎng)期來(lái)看，還是有銷量潛力的。喬治說(shuō)，全球資產(chǎn)凈值超過(guò)3,000萬(wàn)美元的富翁有上千萬(wàn)。現(xiàn)在市場(chǎng)并不是缺少買(mǎi)得起B(yǎng)entley Continental GT的顧客，我們現(xiàn)在缺乏的只是對(duì)市場(chǎng)的信心。法拉利(Ferrari SpA)北美主管帕拉托(Maurizio Parlato)表示，公司對(duì)本財(cái)年持“保守態(tài)度”，他強(qiáng)調(diào)了法拉利作為投資產(chǎn)品的價(jià)值。他說(shuō)，我們的車(chē)可以保值。你把錢(qián)砸進(jìn)市場(chǎng)，倒是會(huì)賠錢(qián)。法拉利將在6月份推出一款新車(chē)California。帕拉托說(shuō)，限量版的Scuderia Spider 16M已經(jīng)售完。法拉利計(jì)劃只生產(chǎn)499輛這款510馬力的Scuderia敞篷車(chē)。如果你在谷歌(Google)上搜索這輛車(chē)，你會(huì)看到它的搜索量超過(guò)1百萬(wàn)次。Ferrari從側(cè)后角度看限量版Scuderia Spider 16M當(dāng)然，超級(jí)豪華車(chē)市場(chǎng)的運(yùn)行規(guī)律和大眾市場(chǎng)有所不同。瑪莎拉蒂法拉利蘭博基尼(Lamborghini)和賓利(Bentley)這些品牌一年的總銷量可能只是福特汽車(chē)(Ford Motor Co.)或豐田汽車(chē)(Toyota Motor Corp.)經(jīng)銷商一到兩個(gè)業(yè)績(jī)不佳日子的銷量。大眾市場(chǎng)品牌談的是要和消費(fèi)者建立聯(lián)系。而超級(jí)豪華車(chē)的高管們卻知道很多顧客的名字。厄爾博格會(huì)看瑪莎拉蒂車(chē)的銷售文件，以便詳細(xì)了解顧客的身份以及付款方式。以瑪莎拉蒂的銷量來(lái)說(shuō)，她的確能做到這點(diǎn)。不管是否出于對(duì)未來(lái)的擔(dān)憂，超級(jí)豪華車(chē)廠商正開(kāi)始更多關(guān)注基礎(chǔ)性問(wèn)題，例如銷售二手車(chē)等等。賓利的喬治說(shuō)，公司已經(jīng)開(kāi)始提供認(rèn)證和其他服務(wù)，幫助經(jīng)銷商銷售二手賓利車(chē)。他說(shuō)，二手車(chē)對(duì)我們來(lái)說(shuō)是個(gè)很新的市場(chǎng)。Continental GT推出于2004年，因此市場(chǎng)上二手車(chē)還不多。這款車(chē)將賓利的美國(guó)銷量從2003年的412輛一直推到了2007年3,990輛的最高紀(jì)錄。對(duì)法拉利來(lái)說(shuō)，經(jīng)濟(jì)下滑的一個(gè)好處是縮小了帕拉托和他同事一度必須插手管理的顧客等待名單。他說(shuō)，現(xiàn)在我們的顧客是真正想擁有法拉利的，而不是只想搶購(gòu)一輛法拉利，然后倒手轉(zhuǎn)賣(mài)給排在等待名單后面的顧客從中謀利。帕拉托說(shuō)，他對(duì)華爾街獎(jiǎng)金風(fēng)波和金融行業(yè)危機(jī)并不是太擔(dān)心。他說(shuō)，我們的顧客群并不以這些人為主。這一人群都講究效率，他們會(huì)選擇不需要等待的其他品牌。帕拉托說(shuō)，法拉利的顧客不缺錢(qián)。Joseph B. White?本文涉及股票或公司document.write (truthmeter('2009年04月07日13:40', 'TESLA.XX'));Tesla Motors Inc.總部地點(diǎn)：美國(guó)document.write (truthmeter('2009年04月07日13:40', 'F.MI'));菲亞特公司英文名稱：Fiat S.p.A.總部地點(diǎn)：意大利(Italy)上市地點(diǎn)：米蘭股票代碼：FIAdocument.write (truthmeter('2009年04月07日13:40', 'FIATY'));Fiat S.p.a. (ads)總部地點(diǎn)：意大利(Italy)上市地點(diǎn)：美國(guó)場(chǎng)外交易粉單市場(chǎng)(Pink Sheet)股票代碼：FIATYdocument.write (truthmeter('2009年04月07日13:40', 'VLKAY'));Volkswagen AG (ADS)總部地點(diǎn)：德國(guó)上市地點(diǎn)：美國(guó)場(chǎng)外交易粉單市場(chǎng)(Pink Sheet)股票代碼：VLKAYdocument.write (truthmeter('2009年04月07日13:40', 'FIAYY'));Fiat S.p.a.總部地點(diǎn)：意大利(Italy)上市地點(diǎn)：美國(guó)場(chǎng)外交易粉單市場(chǎng)(Pink Sheet)股票代碼：FIAYYdocument.write (truthmeter('2009年04月07日13:40', 'FIAZY'));Fiat S.p.a.總部地點(diǎn)：意大利(Italy)上市地點(diǎn)：美國(guó)場(chǎng)外交易粉單市場(chǎng)(Pink Sheet)股票代碼：FIAZYdocument.write (truthmeter('2009年04月07日13:40', 'VOW.XE'));大眾汽車(chē)英文名稱：Volkswagen AG總部地點(diǎn)：德國(guó)上市地點(diǎn)：德國(guó)證券電子交易平臺(tái)股票代碼：VOWG
This is a tough time for the very wealthy. Stocks are seesawing. The credit markets are as liquid as a frozen daiquiri. Rage against big Wall Street bonuses has lately taken up much space on Washington's political menu, right alongside proposals to collect more taxes on the top 1% of the American income pyramid.Despite all this, the makers of ultra-luxury cars -- vehicles priced above $100,000 -- still believe in the American dream. Sure, they have hunkered down and cut production, and some have scaled back certain marketing activities, such as displaying cars at big auto shows. But they aren't giving up on the U.S. market, and, indeed, some see reasons to be optimistic that a recovery in demand could come sooner than some expect.'Even within the last few weeks, we have seen the optimism of spring,' says Marti Eulberg, president of Maserati SpA's North American sales arm. 'We are starting to see that in the showrooms.' Maserati won't have a display at the New York Auto Show next week. But it will invite potential buyers to see its newest model, the Quattroporte GranTurismo S, at its Park Avenue showroom.Bentley, one of the super-luxury brands owned by Volkswagen AG, plans to roll out four new models by the end of this year: A GTC Speed, the Azure T, a flex-fuel model called the Continental SuperSports and a 'Final Series' version of its big, top-of-the-line sedan, the Arnage. The SuperSports, designed to run on either gasoline or biofuels, will be on view at the New York Auto Show.The flex-fuel Bentley is a nod to the possibility that in the future, an important slice of individuals with the means to buy super-luxury cars will want those cars to be green. Tesla Motors Ltd., which sells a $100,000 electric roadster and last week unveiled a prototype for a $50,000-plus electric sedan, and Fisker Automotive, which is soliciting deposits for its hybrid-electric Karma sports car, are pushing hard to break the segment's old formula: that super-sized prices needed to be justified by super-sized horsepower.Bentley just opened a new dealership in Austin, Texas, and Christophe George, Bentley's chief operating officer in North America, was out in Napa Valley last week launching the GTC Speed, a 600-horsepower, 12-cylinder convertible.Mr. George isn't giddy about the current market. Bentley sales last year were down 24% world-wide, and off 32% in the U.S. He says it's too early to make a forecast for this year. But long term, he says, 'the potential for sales is there.''Millions of people have more than $30 million in net worth' world-wide, Mr. George says. What's lacking now isn't the means to buy a Bentley Continental GT, which goes for about $200,000 new, he says. 'What we are currently lacking is confidence in the marketplace.'At Ferrari SpA, North American chief Maurizio Parlato says the company is taking a 'conservative approach' to the current year, and emphasizing Ferrari's value as an investment-grade product. 'Our cars keep their value,' he says. 'You put money in the market, and you have no money.'Ferrari is launching a new model, the California, in June. A limited-edition model called the Scuderia Spider 16M is already sold out, Mr. Parlato says. Ferrari plans to build only 499 of the 510hp Scuderia convertibles. If you Google the car, you'll see it has attracted more than one million searches. Mr. Parlato says Ferrari is flying some of the cars to eager buyers.The super-luxury car market doesn't operate by the same rules as the mass market, of course. All together, brands such as Maserati, Ferrari, Lamborghini and Bentley sell in a year what Ford Motor Co. or Toyota Motor Corp. dealers sell during one or two bad days. Mass-market brands talk about building relationships with customers. The senior executives of ultra-luxury brands know the names of many customers.Ms. Eulberg looks at the paperwork for Maserati deals so she can get a detailed understanding of who her customers are and how they are paying for their cars. At Maserati's sales volumes, she can do that.Worried or not, makers of ultra-expensive cars are starting to pay more attention to bread-and-butter issues, such as marketing pre-owned vehicles that need to be resold.At Bentley, Mr. George says his organization has begun offering warranties and other programs to help its dealers sell second-hand Bentleys. 'This pre-owned market is quite new to us,' he says. The Continental GT -- which drove Bentley's U.S. sales from a mere 412 in 2003 to a peak of 3,990 in 2007 -- was launched in 2004, so there are still relatively few second-hand ones hitting the market.For Ferrari, one benefit of the downturn has been to shrink the waiting lists that Mr. Parlato and his staff once had to manage. 'Now we have people who want to own a Ferrari,' he says, not people who want to snag one and flip it for profit to someone behind them on the list.Mr. Parlato says he's not too worried about the attacks on Wall Street bonuses and the troubles in the financial industry. 'Our customer base is not mainly those people,' he says. 'Those people are quick buyers' who favor other brands that don't require a waiting list.'Our people,' Mr. Parlato says, 'have serious money.'Joseph B. White
This is a tough time for the very wealthy. Stocks are seesawing. The credit markets are as liquid as a frozen daiquiri. Rage against big Wall Street bonuses has lately taken up much space on Washington's political menu, right alongside proposals to collect more taxes on the top 1% of the American income pyramid.Despite all this, the makers of ultra-luxury cars -- vehicles priced above $100,000 -- still believe in the American dream. Sure, they have hunkered down and cut production, and some have scaled back certain marketing activities, such as displaying cars at big auto shows. But they aren't giving up on the U.S. market, and, indeed, some see reasons to be optimistic that a recovery in demand could come sooner than some expect.'Even within the last few weeks, we have seen the optimism of spring,' says Marti Eulberg, president of Maserati SpA's North American sales arm. 'We are starting to see that in the showrooms.' Maserati won't have a display at the New York Auto Show next week. But it will invite potential buyers to see its newest model, the Quattroporte GranTurismo S, at its Park Avenue showroom.Bentley, one of the super-luxury brands owned by Volkswagen AG, plans to roll out four new models by the end of this year: A GTC Speed, the Azure T, a flex-fuel model called the Continental SuperSports and a 'Final Series' version of its big, top-of-the-line sedan, the Arnage. The SuperSports, designed to run on either gasoline or biofuels, will be on view at the New York Auto Show.The flex-fuel Bentley is a nod to the possibility that in the future, an important slice of individuals with the means to buy super-luxury cars will want those cars to be green. Tesla Motors Ltd., which sells a $100,000 electric roadster and last week unveiled a prototype for a $50,000-plus electric sedan, and Fisker Automotive, which is soliciting deposits for its hybrid-electric Karma sports car, are pushing hard to break the segment's old formula: that super-sized prices needed to be justified by super-sized horsepower.Bentley just opened a new dealership in Austin, Texas, and Christophe George, Bentley's chief operating officer in North America, was out in Napa Valley last week launching the GTC Speed, a 600-horsepower, 12-cylinder convertible.Mr. George isn't giddy about the current market. Bentley sales last year were down 24% world-wide, and off 32% in the U.S. He says it's too early to make a forecast for this year. But long term, he says, 'the potential for sales is there.''Millions of people have more than $30 million in net worth' world-wide, Mr. George says. What's lacking now isn't the means to buy a Bentley Continental GT, which goes for about $200,000 new, he says. 'What we are currently lacking is confidence in the marketplace.'At Ferrari SpA, North American chief Maurizio Parlato says the company is taking a 'conservative approach' to the current year, and emphasizing Ferrari's value as an investment-grade product. 'Our cars keep their value,' he says. 'You put money in the market, and you have no money.'Ferrari is launching a new model, the California, in June. A limited-edition model called the Scuderia Spider 16M is already sold out, Mr. Parlato says. Ferrari plans to build only 499 of the 510hp Scuderia convertibles. If you Google the car, you'll see it has attracted more than one million searches. Mr. Parlato says Ferrari is flying some of the cars to eager buyers.The super-luxury car market doesn't operate by the same rules as the mass market, of course. All together, brands such as Maserati, Ferrari, Lamborghini and Bentley sell in a year what Ford Motor Co. or Toyota Motor Corp. dealers sell during one or two bad days. Mass-market brands talk about building relationships with customers. The senior executives of ultra-luxury brands know the names of many customers.Ms. Eulberg looks at the paperwork for Maserati deals so she can get a detailed understanding of who her customers are and how they are paying for their cars. At Maserati's sales volumes, she can do that.Worried or not, makers of ultra-expensive cars are starting to pay more attention to bread-and-butter issues, such as marketing pre-owned vehicles that need to be resold.At Bentley, Mr. George says his organization has begun offering warranties and other programs to help its dealers sell second-hand Bentleys. 'This pre-owned market is quite new to us,' he says. The Continental GT -- which drove Bentley's U.S. sales from a mere 412 in 2003 to a peak of 3,990 in 2007 -- was launched in 2004, so there are still relatively few second-hand ones hitting the market.For Ferrari, one benefit of the downturn has been to shrink the waiting lists that Mr. Parlato and his staff once had to manage. 'Now we have people who want to own a Ferrari,' he says, not people who want to snag one and flip it for profit to someone behind them on the list.Mr. Parlato says he's not too worried about the attacks on Wall Street bonuses and the troubles in the financial industry. 'Our customer base is not mainly those people,' he says. 'Those people are quick buyers' who favor other brands that don't require a waiting list.'Our people,' Mr. Parlato says, 'have serious money.'Joseph B. White
總結(jié)
以上是生活随笔為你收集整理的Yes, People Buy Ferraris In A Recession的全部?jī)?nèi)容，希望文章能夠幫你解決所遇到的問(wèn)題。
- 上一篇： 软件工程项目——校园二手交易系统——引言
- 下一篇： 常用电源电路设计